Van Heusen signs new deal with Amazon Fashion for exclusive online launch of ‘My First Formals’ apparel

Van Heusen, India’s fashion forward power dressing brand entered into an arrangement with Amazon Fashion for the exclusive online launch of ‘My First Formal’ apparel for the young professionals. With this exclusive online launch on Amazon Fashion, Van Heusen is extending itself to young India who is set to enter a new world of exciting careers and opportunities.

Van Heusen, known for its fashion formals has created a young collection `My First Formals’ that resonates with their free spirited nature, enterprising at heart and ready to take on the world with enthusiasm and fun.

Van Heusen’s ‘My First Formals’ is unique as it fashionably introduces the never fading classic style with power packed details along with fine fabrics woven beautifully with fresh new tones in the business collection. This fashionable collection will certainly create a new spark in the young professionals’ wardrobe. Made from 100% cotton, Van Heusen’s `My First Formals’ will be available exclusively on Amazon Fashion with 16 bright seasonal colors that represent an elegant palette of young formal shirts. With more than 30 styles to choose from, Van Heusen’s `My First Formals’ are priced at Rs. 1499/- onwards on the fashion site.

Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion, India said, “Every time our customers visit Amazon Fashion, they will find a great and wide selection of fashion merchandize that suits their varied preferences. We are increasingly becoming a destination that fulfills every fashion need of our customers in India. The launch of “My First Formals” line by Van Heusen on Amazon Fashion validates are constant efforts in that direction and we are excited to bring this line to budding younger professionals across the country through our platform”.

Mr. Sooraj Bhat, Chief Operating Officer (COO) – Fashion Brands, Madura Fashion and Lifestyle, Aditya Birla Fashion and Retail Ltd. said, “We are delighted to partner with Amazon Fashion for an exclusive online launch of Van Heusen’s first of its kind apparel collection ‘My First Formals’. Van Heusen is an aspirational brand as it now extends itself to the young professional who wants to purchase his first formal shirt. This new ensemble resonates the brand’s philosophy of making fashion formals accessible to all professionals. Van Heusen’s` My First Formals’ is a must have for a young man’s wardrobe and will elevate work fashion for young professionals”.

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