Terre India honors Ancient Handicrafts and kick starts in USA

After managing The Clothing Rental successfully and its doing good rounds now serial entrepreneur Shilpa Bhatia has come up with another startup – Terra Inde in USA.

Aimed at keeping alive the human element in this fast paced digital age, Terra Inde is holding on strongly to the traditional ways of doing things in the modern society. Curating products as pieces of art, Terra Inde aims at bridging the gap of mainstream with Creative artisans.



The name Terra Inde is all about honoring ancient civilizations and the craftsmanship. ‘Terra’ is land and ‘Inde’ is Indus, civilizations that flourished around the Indus Valley. Revisiting and repackaging the past for the modern day.

Bringing products from remote corners of the world and offering some which can be made to measure. Each piece is unique and one of a kind. Unlike the fast fashion businesses that survive on high volume, Terra Inde is aimed at racing to the top and offering great quality , great product at a great price.

According to Shilpa Bhatia, Founder of The Clothing Rental and Terra Inde chooses to be busy with aggressive marketing, customer outreach, promotions, tying up with the top and middle tier designers from India, speaking at the launch she reiterates, “This business would be off line and online. Every business needs a digital presence. To begin with we are targeting the affluent Indian minority in USA, they are well educated with high paying jobs. They have a strong bond with the Indian culture. While the traditional retail models in USA are struggling I believe the minority market is an extremely lucrative under served opportunity. We are playing with an emotional quotient here and making every attempt to make Indians proud of their culture by packaging it beautifully. India has such deep roots in culture, fashion, arts and crafts, I am extremely proud of it and want to present it in a good light. It’s trying to create a business that NRIs abroad would relate to and love to support.”

She further reiterates, “Many Indian designers wish to be in American market, however the structure to enter this market is extremely different from India. American retail is very matured and extremely organized. They follow calendars and seasons to the tee. For any established designer to enter this market can be a huge challenge. I have lived and worked in New York fashion scene and have a fairly good understanding of the east and west.”

Shilpa Bhatia is an entrepreneur with over 15 years of experience as a stylist, public relations , brand building and business development specialist. She lives and works between Mumbai and New York.

Shilpa holds degrees in Sociology, Fashion Design and Fashion Marketing from SNDT, IED Milan and Parsons New York. She keeps her self updated on l latest consumer trends, finance, business and technology.



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