One of India’s foremost couturiers, Suneet Varma says being a fashion designer doesn’t mean he has to participate in every fashion event, as he believes creativity needs a lot of nurturing. Apart from his own widely popular brand, Varma has multiple tie-ups with brands like BMW, Swarovski, Judith Leiber, arttd’inox and more.
“For me, even if we have fantastic tales to tell, brilliant reviews and best of shows in the country to offer, I will never be happy doing shows after shows. For me, my personal growth is more important than the commercial.
That can only happen when I do shows selectively, twice or thrice a year. Not when you want to do every fashion event — whether it is bridal, couture, exhibition or trunk show. We are one person and creativity needs a lot of nurturing,” he said. Varma’s brand exudes fantasy, sophistication and feminity for the woman of today. Associations with some of the strongest global brands make him a designer whose forte goes beyond a uni-dimensional profile.
The only international designer with Judith Leiber, the world’s most renowned luxury brand for bejeweled handbags, he has garnered appreciation worldwide. His signature bags are carried by the “Sex and the City” star Sarah Jessica Parker and Hollywood divas Mariah Carey and Jenifer Lopez. His designs are also very popular amongst the leading ladies of Bollywood like Aishwarya Rai Bachchan, Priyanka Chopra, Kangana Ranaut and Preity Zinta.