Every fashion addict has a favoured lineup of bloggers she turns to for their unique perspective on fashion, an insider look into their local style scene, and the latest news and trends. Whether it’s The Blonde Salad in Milan or The Man Repeller in New York, these ladies have developed a cult following around the world. Here are our top picks of Indian fashion bloggers who are making ripples in the segment thereby carving a niche of their own.
Rhea Gupte, Fuss
This petite Goa-based blogger isn’t one for soft, pretty imagery. She may be shooting against expansive beaches, blue skies and lush greens but her images carry an unexpected haunting quality, full of depth and dark overtones. She’s collaborated with a host of brands, from L’Oreal and Nike to Tommy Hilfiger and Quirk Box. Turn to her blog for beautifully shot photographs infused with a sense of quiet sophistication and retro charm.
Kayaan Contractor and Shereen Sikka, love and Other Bugs
For a series of cool #ootd posts, head to Love and Other Bugs, founded by two friends bound by a serious love for fashion. Shot on the streets, beaches and hidden corners of Bombay, their images are dramatic, visually compelling and since there are two of them, they both highlight two distinct styles and takes on the season’s trends.
Masoom Minawala, Style Fiesta
Style Fiesta has two faces–one is the blog and one is the blogger-turned-entrepreneur Masoom Minawala’s high street fashion and accessories label. On her blog, she explores the latest trends, posts fashion and style-related stories, such as a roundup of the e-commerce sites that deliver to India, and shares images of her collaborations with brands like GAS.
Aashna Shroff, The Snob Journal
If you’re looking for some breathtaking fashion tips, hacks and DIY’s, head over to the Mumbai-born, London based entrepreneur and fashion police. The blonde beauty is the face of reputed brands like Maybelline, Gap, Global Desi, The Quirk Box ,L’Oreal and such. Her minimal take on fashion coupled with her drop dead gorgeous looks is sure to cast a spell on you. Go, follow this beauty.
Scherezade Shroff
The YouTube enthusiast who left her loyal legal profession to pursue her passion for fashion. An adorable F1 junkie and her absolute crazy, eccentric personality compliments her tall, lean posture very well. Walked the ramp for quite renowned designers, she has become more of a household name now. Follow and subscribe this pretty girl-next-door and get some excitement along.