Sachin Tendulkar launches clothing brand True Blue

Cricket legend Sachin Tendulkar on recently launched his premium menswear and accessories brand, and film star Riteish Deshmukh walked the ramp for it.

Tendulkar launched True Blue in association with Arvind Fashion Brands. They also announced the launch of a store in Mumbai and plan to open 25-30 stores.

For Sachin in last 24 years if he wasn’t in whites on the field, he was in blues. Blue happens to be his favourite colour as well. So he thought, he might as well take that off the field and share that with people who have supported him for so many years and give them the opportunity to wear something which is of his taste, said a statement.

Numerous models exhibited the brand’s collection on a ramp show, but it was Riteish Deshmukh who stole the limelight with his ramp walk. Dressed in a maroon Nehru jacket on a white shirt, with khaki trousers, Deshmukh looked stylish sporting a beard and ponytail.
Tendulkar explained what fashion means to him, “Fashion is not for others to look and appreciate and not feel comfortable yourself. I think fashion is all about what you feel from within, whether you are satisfied with what you have on your body or not. To me, good clothing is an extension to your body. Clothing should fit you like a glove. As long as I am comfortable in that, then it really doesn’t matter.”

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