Rendevouz with Designer- Mompreneur Shagufta Anurag

Design is something that has always fascinated and inspired us. It is all around us and even in it’s simplest form has the ability to impact human lives. These were the key factors behind a woman of substance, becoming a designer. Design for her is a journey of discovery, and she truly believes that and enjoys it. Inspiration was not one thing but a combination of many experiences of life. It’s an instinct that came from within.

1

Livspace has emerged from her passion for design that’s the common thread that binds. Livspace is where they build homes and put smiles on people’s faces with a clear vision to give people a sense of their distinctive personality through design. It focuses on realizing people’s dreams and aspirations for their dream home. Design at Livspace has a strong emotional element.2

The concept of pre-created looks came into existence when she came across circumstances when people were struggling to do up their interiors. A buyer can just browse these looks and personalize each and every item from the look therefore making his job easy by not wasting time by spending long hours with an interior designer and breaking his/her head to design the interiors. This is a breakthrough in the field of interior design with the concept of pre-created looks.

3

Design first and foremost should work and that is the starting point for anyone interested in this genre. The aestehtics of designs are a blend of warmth, personality, and interest using natural materials and textures. Innovation in lighting and longevity of the design and materials/products used are the pillars of any design philosophy.4

The Brainchild

5

Shagufta Anurag, is the Chief Design Evangelist and co-founder of Livspace (www.livspace.com) India’s first and only end-to-end home design and décor service provider and curated marketplace for homeowners and designers.

Her philosophy, which permeates Livspace’s approach to design, is to capture the needs and culture of the consumer and translate them through innovative design into a functional, productive and creative living environment.

After completing her Architecture and Design education Shagufta founded Space Matrix in 2001, which today is one of the largest design practices in Asia-Pacific and has won several International Design Awards. It also made it to Interior Design magazine’s list of 2011 Top 100 Giants – one of only two companies from Asia to receive the accolade.

About Livspace:

6

Shagufta Anurag, is the Chief Design Evangelist and co-founder of Livspace (www.livspace.com) India’s first and only end-to-end home design and décor service provider and curated marketplace for homeowners and designers.

Her philosophy, which permeates Livspace’s approach to design, is to capture the needs and culture of the consumer and translate them through innovative design into a functional, productive and creative living environment.

After completing her Architecture and Design education Shagufta founded Space Matrix in 2001, which today is one of the largest design practices in Asia-Pacific and has won several International Design Awards. It also made it to Interior Design magazine’s list of 2011 Top 100 Giants – one of only two companies from Asia to receive the accolade.

About Livspace:

No Comments Yet

Comments are closed