Hedonista is a luxury beauty brand founded by Shagun Sharma, that promises an unparalleled experience of guilt-free, unabashed indulgence. In a market crowded with brands based in ayurvedic remedies and clinical solutions, Hedonista differentiates itself through its philosophy of Hedonism which is about the pursuit of pleasure and all things indulgent. This, whilst being all natural and against animal testing.
With an extensive range of 23 products made using gentle food grade preservatives and none of those harmful parabens, sulphates, silicones, artificial colourants or fragrances, Hedonista products span across the categories of Hair Care, Skin Care and Fragrances. The brand is available online through its website www.hedonista.in as well as several other online platforms.
It is also available offline through Silhouette Salons at the Oberoi Delhi, Trident Mumbai, and The Claridges Delhi.
Shagun Sharma, Founder of Hedonista
A brand strategist by day, Shagun was surrounded by the chatter of new and upcoming brands and found herself constantly inspired by the idea of creating something new. A hobby soapmaker, she was whipping up traditional cold-process soaps that were loved by her friends and family. She realized that their popularity was because natural beauty products in the market either lacked great fragrances and textures, by virtue of being Ayurvedic, or were just plain boring, by being too clinical and laboratory formulated.