Founded in 2012, SMAAASH is India’s much acclaimed, world class gaming and entertainment center that marries sports, virtual reality, music and dining into a highly immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by creative ideator Shripal Morakhia, SMAAASH pioneers the field of sports simulation technology (having created the world’s first 360 degree Cricket Simulator) and proprietary gamification technologies (such as a unique twilight bowling zone, motor racing and bike racing simulators and the city’s most brilliant go-karting track).
Being a virtual reality led entertainment gaming center – vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc. SMAAASH implores the child in you to forget all decorum and joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. With its current presence in Mumbai, Gurgaon, Hyderabad, Bangalore, Noida and Ludhiana, SMAAASH also skites as India’s only entertainment powerhouse to open doors in foreign shores with its upcoming Mall of America launch.
Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone – whether it be a 7 or a 70 year old – making it a perfect destination for kids of all ages.’