Asian Paints has unveiled a new digital campaign for its Royale Play collection to promote its 2015 edition of the NEU series(its annual new range of wall textures). Created by FoxyMoron, the campaign is called ‘#MakeRoomForTheNEU’ and features true stories of women who beat the odds and overcame challenges to create something new in their lives.
As part of the campaign, contests are being held across social media where people can share their stories of making room for something ‘NEU’. Winners stand a chance to get a free wall makeover, as well as gift vouchers and discounts.
Speaking about the campaign, Amit Syngle, president (sales marketing and technology), Asian Paints in his statement to the media announced, “The only thing constant in decor is change and Royale Play promises to evolve dynamically and bring out innovative wall textures year on year to empower its consumer to keep up with this ever-changing scenario. Women inherently have a strong sense of decor and as the world continues to shrink, thanks to technology and travel, she is carefully curating the best of elements to bring alive her space, her walls. Royale play salutes few remarkable women who kept pushing the envelope and brought about the change they wanted to see, in the videos released as a part of the NEU campaign. They are indeed making the world a beautiful place to stay in.”
Check out the full ad here in the link below: