Narangi Bagh by Mehraab presents stellar luxury brands under one roof

Redefining the wave of luxury and opulence in the city, Narangi Bagh, a multi-designer premium luxury lifestyle store by Aarati Mehra, Arun Ahuja, Anu Seth, Arti Talwar and John Marya made its impact felt across the length and breadth of the city. The high-octane launch in the aristocratic ambiance of Meharchand Market presented a batch of successful and unconventional work by acclaimed designers and artists pan India.

Prominent luxury brands available at the store are Mehraab by Arun Ahuja & John Marya, Narangi Bagh by Arun Ahuja & Aarati Mehra, Felix Bendish, Ruben Galarreta, Be Chic, Kokomo, Sculptures by Sahaya Sharma, Hand blown glass by Mirasa, Costume jewellery by Samakaras, handmade embroidered table linen from Lucknow & Kolkata, Candles by Naina, Artimen for Mehraab and Roliana.

Mehraab, as a luxury fashion label endeavours to translate traditional Indian craft into the effortless beauty that is visible in the celebratory amalgamation of the classic with the designers’ signature contemporary touch. It renews the vintage charm of a bygone era through a design story of perfection. Meticulously crafted, the range offers elaborately detailed long jackets, well-tailored and embroidered kurta-separates, kurta-salwar, bandhagala, kurta-bandis, bandis, layered kurta and much more, skillfully highlighting the intricate Indian motifs.

Narangi Bagh, as a true reflection of Mehraab’s philosophy, weaves the contemporary version of a timeless fable. The scenography at the launch took the guests back to reliving the regal era of India’s authentic cultural and creative vibrancy.

Speaking about the launch, Arun Ahuja expressed, “The idea behind this launch is to cater the Delhi audience with everything unconventional under the umbrella of lifestyle and luxury. All the labels available at Narangi Bagh are hand-picked by us and have something peculiar to serve. Also, we wanted to provide a platform to the young artisans and designers, and the same can be seen in form of eye-pleasing artworks and sculptures.” Commenting on the vision and mission of the store John Marya said, “When it comes to creativity, the involvement of many people results in the creation of a milestone and ‘Mehraab’ at the soul of this venture will make sure that Narangi Bagh always creates the perfect balance of luxury, innovation, and accessibility.”

Explaining about the idea behind the name of the multi-designer lifestyle store Aarati Mehra said, “We wanted a name and logo that reflects the true India and then we thought of ‘Narangi’ as the name and ‘bindu’ as the logo. Together they give a refreshing & cultural feel that defines the purity of Indian art and creativity.”

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