Spanish premium clothing retailer, Massimo Dutti, is already making waves in the capital city since it’s inception in the Delhi’s busiest malls Select Citywalk. The contemporary concept store is spread across an area of 5,027 sq ft of retail space in the mall.
The new Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The finishing of the store including the shapes of installations are: warmer, unconventional while exuding an aura of smart contemporary feels.
Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details – the signature of Massimo Dutti.
The store is a playful habitat of apparel including womenswear, menswear, footwear, swimwear and other fashion accessories. The store houses all things elegant, classy and trendy falling upto date and not falling prey to fashion victims.
The average pricing of garments range from Rs 3,290 – Rs 4,290 which is a notch higher than Zara. Although, the purchasing power of Indian consumers easily meet this pricing and consumption stays unabated against the retail market.
Massimo Dutti is owned and operated by Inditex’s SA and has around 7,012 fashion outlets in 88 markets which makes it the largest fashion retail house of Spain. Inditex’s SA includes other fashion houses like Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.