Following the announcement made earlier this year, MANGO has now opened its first brick-and-mortar store with the latest concept in Delhi, in conjunction with its business partner, Myntra. Myntra has partnered with select retail companies to curate MANGO’s offline business in India. This way, MANGO expands its omni-channel strategy in India.
MANGO’s expansion plan consists of 25 store openings in India over the next 5 years. Its first store opens today in Delhi at Select Citywalk Mall (Saket district), with an event hosted by model and actress Ileana D’Cruz. The second store opening will take place in Mumbai, at Phoenix Mall, next month, and will be followed by three more openings before the end of 2017.
The new store is equipped with advanced technology to provide a seamless shopping experience for customers in India. All MANGO stores in the country will feature integrated inventory and the concept of Endless Aisle, enabling customers to browse the MANGO collection on a tablet, check out product details and availability, and have goods from other stores delivered to their doorstep. These tablets are also used to provide personalized recommendations based on purchase history, and inform customers about new products and styles. Customers will also be able to skip queues at billing counters, using the Assisted Checkout feature on tablets.