Lacoste’s limited-edition collection has 1,775 shirts and has been created in partnership with a nature conservation charity. The tees were launched on the runway during the brand’s show at the ongoing Paris Fashion Week.
Lacoste recently launched a limited edition of 1775 polo t-shirts in partnership with a nature conservation charity at the ongoing Paris Fashion Week. In this limited edition, the green crocodile, which is an iconic logo of the French brand Lacoste has been replaced with ten endangered animals as logos. The logos include animals such as the Javan Rhino, Burmese Roofed Turtle, Cao Vit gibbon, California Condor and Sumatran Tiger, to name a few.
Interestingly, the number of t-shirts available for each animal is directly equal to the number of that species left in the wild, according to official statistics. The line is a collaboration between Agency BETC and the International Union for Conservation of Nature.
Lacoste’s collection featured a lot of botanical prints and according to an official statement, they had taken inspiration from the 50,000 trees the Lacoste family planted around their golf course in southwest France during the Second World War.