Makeup lovers can now get their hands on cutting edge beauty products from one more destination in Mumbai! Sephora opened its doors at Oberoi Mall, Goregaon East today. Spread across 3,130 square-feet, the store is located on the ground level of one of the city’s buzzing retail hubs in the suburbs. With presence in cities such as New Delhi, Noida, Gurgaon, Mumbai, Kolkata, Chennai, Chandigarh, Bangalore and Pune, this would be Sephora’s 17th store in the country.
To create a celebratory mood and excitement for the shoppers, foot tapping dance performances with a countdown took place outside the store. Miss India World 2018 winner Anukreethy Vas along with first runner up Meenakshi Chaudhary and second runner up Shreya Rao Kamavarapu attended the launch and conducted a walkthrough of the store along with Mr. Vivek Bali, Chief Operating Officer – Sephora India at Arvind Beauty Brands. Along with Mr. Bali, the beauty queens felicitated the winners of the ‘Are you the Sephora Mumbai Girl’ Contest held on social media.
Like all the other Sephora stores in the city, this store too carries the retailer’s popular in-house and exclusive range across make-up, skin-care, fragrances, bath and body categories as well as beauty accessories. The collections include well-known names in beauty such as Sephora Collection, Benefit, Makeup Forever, Cover FX, Becca, Stila, Smash Box, Glam Glow, Boscia, Burt’s Bees etc. In addition to these product ranges, beauty enthusiasts are also able to shop luxe brands such as Dior, Estee Lauder, Clinique, Tom Ford Private blend, Clarins, Givenchy, Shiseido, Forest Essentials and Elizabeth Arden, making Sephora the one stop destination for all things beauty. Australian makeup brand, Klara Cosmetics with its 100% colour pigment range launched its collection at the store. Collections from Jo Malone and Olive will be unveiled shortly at the new store. For the discerning man, the store carries a wide range of men’s grooming products.
The store houses the newest edition of the Beauty Studio, where shoppers are offered Mini Flash Make overs and personalized consultations from Sephora’s beauty advisors. At the beauty studio, shoppers can learn to create key makeup looks from Sephora such as Night Smokey, Diamond Lips, Perfect Brows, Dewy Foundation, Frozen Eye Shadow and Golden Frame Smoky Eyes. They can also learn the techniques for 4K contouring and how to achieve the perfect eyeliner.
In line with its brand ethos, the store is brightly lit with vibrant colours creating a lively atmosphere for its shoppers. The various categories of products have been divided into convenient sections enabling shoppers to pick their favourites with ease.
Sephora’s latest animation, Oh! My Doll is on display at the store. The Oh! My Doll look is an amalgamation of products to draw Graphic eyes, Baby cheeks and Shiny lips – in short, it’s the look for anyone who is ready to bask in the limelight.
Commenting on the occasion, Mr. Vivek Bali, Chief Operating Officer – Sephora India at Arvind Beauty Brands said, “We are delighted to open our fifth store in Mumbai at one of the most prominent locations in the city in partnership with the Oberoi Mall. Through this launch we aim to deepen our footprint in the city and make beauty products accessible to a wider target audience. We are hoping to provide our customers in Goregaon with a wonderful shopping experience and meet their beauty needs.”
Speaking on the occasion, “Mr. T. Anupam, Vice President – Oberoi Mall said, “At Oberoi Mall, we aim to deliver the best customer experiences by bringing in the finest brands around the globe. The launch of Sephora serves as a perfect testament to this. We are happy that, now our customers will be able to experience some of the best beauty and personal care products through this newly launched store. We look forward to getting more premium brands at Oberoi Mall and provide a shopping experience which is unmatched and memorable”