With actress, model and fitness buff Jacqueline Fernandes as its new training ambassador, the global sportswear brand PUMA, has recently launched PULSE XT, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout.
With its increased concern over women fitness the brand has introduced the shoe that will appeal to a wide audience of women with its unparalleled features, uninhibited versatility and bold look.
PULSE XT is designed to use its responsive EverTrain Footbed Technology that provides the perfect underline to every workout. With an extremely breathable upper, this shoe is highly resilient, provides unhindered support at all times and is finished with a sleek look, which makes it perfect for any kind of training and workout. The full-length flex groove allows dynamic multi-directional movement, while the bootie construction creates exceptional comfort and fit.
Speaking about the launch and association with Jacqueline, Abhishek Ganguly, MD, PUMA India, said, “This year, PUMA has increased focus on the women’s fitness category. PULSE XT is a product that has received some fantastic feedback globally and we are certain the Indian market is going to take very well to it. We are also extremely happy to be associated with Jacqueline Fernandez as our training ambassador. She is a fitness buff and the perfect ambassador for the category.”
On her association with the brand Jacqueline Fernandez said, “PUMA is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards the women’s training category. As an avid track runner, basketball and badminton player and zumba enthusiast, I find that the new PULSE XT is just right for my training needs since it integrates new age technology with classic style.”
PULSE XT is now available for women across the nation at PUMA outlets and through www.puma.com