PAIO, started by Shweta Nimkar, is a designer shoe brand featuring women’s brogues, oxfords, ballet flats, loafers and all kinds of footwear, in a variety of colours, all hand crafted by local artisan using a perfect amalgamation of fabrics, leathers and accessories.
PAIO was started with a motive to serve women with a unique footwear experience and that’s the reason since its inception the team recognised the need to express her individuality. For this very reason, the brand’s business lies in its ability to handcraft shoes for women as per their need and style, making each shoe as unique as the wearer. The label mostly uses the best quality leather, interspersed with fabric and eye catchy accessories.
PAIO rejects the whole cookie-cutter culture and makes sure each pair of shoes is hand-crafted; starting from the initial pattern to cutting, stitching, lasting, sole making and sole pasting – everything’s done by hand. And their creative uniqueness was reflected at LFW when they customised shoes for designers like Siddhartha Bansal and Whimsical by Shica! Till date they have crafted over 2000+ unique styles for women with over 12 main styles. They offer the option to customise, limited to colour and material choices, and this completely depends on the availability of materials.
When asked about the unique factor of the designer label the owner and designer Shweta Nimkar says, “Apart from our exclusive designs, we are extremely conscious towards nature and that’s the reason we use only vegan leathers and fabrics in our creations.”