Comedy Queen Bharti Singh Breaks Stereotypes in Joy Beauty Commercial

When we think about Indian television, specifically in terms of comedy, women play a negligible role. They’re usually the build-up to a male comedian’s punchline. But, Bharti Singh has been breaking that norm since her debut on the small screen. So, when she endorsed a beauty brand and crushed beauty standards like a total badass, we weren’t surprised. She recently appeared in a TVC for Joy body lotion, a first for a plus-size woman in India. According to AdGully, she said, “In the past, there were products like ghee, truck, atta, etc, which were offered to me, but endorsing a body lotion has been a welcome change. I am happy that Joy is challenging beauty stereotypes though this campaign.”

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