Coach: From workshop to Globetrotter

There are many firsts for Coach. Miles Cahn, the founder of Coach, was the first to create the glove-tanned cowhide leather in the 1950s, a distinctive type of leather that has become synonymous with Coach. In the ’60s era of Flower Power and freedom, female emancipation and pro-choice, Coach was the first leather brand to hire a female creative director—the visionary sportswear designer Bonnie Cashin. Her designs tapped into the zeitgeist that reflected in designs that were youthful, intelligent and vibrant. Saluting this new wave of fierce energy, Women’s Wear Daily announced the arrival of the “cool and confident Coach girl” or “Nowgirl”.










His designs, whether it’s the dresses from his spring 2016 collection that smacked of Coachella music vibe or his winter sheepskin coats that became the season’s coveted items, his designs are becoming quite the rage with the hip and the happening. Vevers also loves creating interesting, layered narratives with each collection. His winter collection paid homage to preppy Ivy Leagues, juxtaposed with his love of characters from cult America films: Jodie Foster in Taxi Driver, Rob Lowe in Youngblood, and Scooby-Doo’s bespectacled sidekick, Velma Dinkley.









He clearly loves storytelling though his clothes and for a generation of young consumers who record their own stories on Instagram and Snapchat, Coach feels like one of their own. As Coach continues its global expansion with new stores in London, Paris, Tokyo, Sydney and Shanghai, and now in India, new consumers can see, touch and feel for themselves how Coach marries rich heritage with cool modernity. ‘Modern Luxury,’ will play in your mind long after you have left the shop.

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