Carl F Bucherer today launches Heritage BiCompax Annual Hometown Edition. The slogan of Carl F. Bucherer is “Rooted in the heart of Switzerland, but at home everywhere in the world”, and we used the very same slogan to create this new collection, and it is also the driving force in the marketing strategy. This shows how this collection is a reflection of the brand’s spirit and values. The Bucherer family has always had a need to explore and discover, setting up new boutiques and new homes for the brand all around the world, and making these places feel like home. This collection is inspired by the brands attachment to various cities around the globe (not limited only to these), creating a timepiece which reflects the landmarks which one so loves about that very city and giving the watch a home there. Together with our partners all around the world, the color of each watch was chosen by a representative of that city to really make it the perfect match. This collection is not only a commercial success, speaking to locals and expats or anyone with a love for a city, but also a positioning for the brand being cosmopolitan and feeling confident in all these 16 homes including Mumbai.