The Bleu Label, started by Aamir Ahmad is a designer apparel brand that explores denim as the vintage fabric fused with new age design sensibilities. The versatility of denim in the world of fashion pushed the young and dynamic designer to explore more and it resulted in form of iconic collections every season since its inception.
The idea was to explore more with denim that had versatility in terms of cuts and silhouette and had the ageless quality. The product range designed for men and women are very individualistic in approach and are perfectly blended with essence of street style and comfort. For this very reason, the brand’s business lies in its ability to cater youngsters with contemporary need and style.
When asked about the unique factor of the designer label the owner and designer Aamir Ahmad says, “Apart from our exclusive designs, we are purely dedicated towards re-defining denim as the ultimate fabric and explore the cloth, give it a remarkable look and most importantly allow the wearer to feel liberated and spirited.”